RAMP 2.0
RUPEAL Academy Membership Program
For people who have built a real business and got stuck in what they built. Culture, people, numbers and the founder’s role, to design a business that runs without you.
Join the waiting list →THE HOLDING OF RUI PEDRO ALVES
I build companies that run without me. And I help others do the same.
I have been a business owner in Portugal for almost twenty years. I founded RUPEAL, InvoiceXpress, KWAN and Selfcare. Today I am Chairman of the group, and it is from RUPEAL that I help other established business owners see the blind spots in their businesses.
Manifesto
People and numbers: two sides of the same coin.
The business owners I meet almost always fall into two groups. Those who understand people and neglect the numbers. Those who understand the metrics and run people over. Each group is convinced the other is doing the job badly.
It took me a while to realise I did not have to choose. And that a business owner’s maturity begins exactly at the point where choosing stops being an option: when the numbers no longer explain on their own what is happening, and the culture stops working without someone watching the results. For the past two decades, RUPEAL has been my place to look at both sides at once.
Live on one side only, and you pay for it later.
Either you trade your soul for results. Or you push the numbers behind your conscience, and ruin yourself in its name.
UNDER RUPEAL
How to work with me.
A new programme, in the making. And almost three years of recorded conversations, open at any time.
RAMP 1.0
RUPEAL Academy Membership Program
More than 40 sessions recorded over almost three years, and the community on Circle. The programme has ended. The content stays open.
"Incentive systems, recommendations on good practice and the mistakes to avoid."
Luís Duarte, MORE Results
PORTFOLIO
Products and services built for business owners.
What RUPEAL builds and operates. Each one started from a real problem: mine, or one belonging to owners like me.
SAAS · INVOICING
InvoiceXpress
Founded in 2009
Electronic invoicing software for Portuguese SMEs and business owners. More than 12,000 customers. Acquired by Visma in 2024.
PART OF VISMA · invoicexpress.comSERVICES · IT
KWAN
Trading since 2007, this brand since 2014
IT consulting and staffing for Portuguese companies. A team specialised in software development and project management.
GROUP COMPANY · kwan.comSAAS · HR
Selfcare
In the making since 2026
AI-native HR management software for Portuguese SMEs. Built to replace the legacy systems on the market, including the old ClanHR, with a modern stack and a built-in assistant.
IN PROGRESS · selfcare.work
TO CLOSE
Two sides of the same coin.
If you have read this far, it is because you already operate on one of the sides. The next question is whether you want to know the other.
Invite me to speak →