RUPEAL PROGRAMME · €300 / YEAR + VAT

For business owners already earning revenue but still learning to be owners.

RAMP is a room of Portuguese business owners between €50k and €2M in revenue. I have been meeting them once a month for almost three years to work through the real problems of running a business. More than 40 of those conversations are recorded and available to you from day one.

Rui Pedro Alves on stage at a RAMP session

Who RAMP is for.

It is not for everyone. It is for people who meet three conditions:

CRITERION 1

You already bill at least €50k a year.

It does not have to be much more. But it has to be a real business, not occasional freelancing, not a side project.

CRITERION 2

You own your own business.

You are not an employee somewhere hoping to "learn more". You are the one who holds the key to the door, who signs the corporate tax return, who decides whether or not to hire.

CRITERION 3

You want structure, not just inspiration.

RAMP is not motivational talks. It is method, exercises, exposure to other owners’ real problems, and answers you will have to implement yourself.

If you grow inside RAMP and pass €2M, you do not have to leave. A different conversation opens up: the Private Board.

Rui Pedro Alves leading a RAMP session

What happens every month.

ONE CALL ON ZOOM.

90 minutes, with me, with the whole community. The first half is content, and I pick a theme for the month: operational structure, pricing, hiring, sales, cash management, everything that matters to owners in this range. The second half is Q&A. You bring your problems, I answer in front of everyone.

A COMMUNITY BETWEEN CALLS.

Between calls you live on the Circle platform. You ask questions, share decisions, and get opinions from other owners standing on the same ground as you. Worth more than it looks at first glance: most of the answers you need, someone here has already been through.

ONE TO TWO IN-PERSON MEETINGS A YEAR.

Still being defined, but there are limited in-person meetups during the year, in Lisbon or Porto. For those who want to meet the others in the room, and whoever is on the other side of the camera.

A SAMPLE OF THE CONTENT

What we have covered so far.

More than 40 monthly sessions across almost three years. Here is a sample of the themes, so you have a concrete idea of what you will find inside from day one.

LEADERSHIP & VISION
  • The 4 Archetypes in Business
  • Mission, Principles and Values
  • KWAN Case Study: Road to MARS
  • A Culture of Initiative
  • Deciding and Knowing How to Listen
+ more sessions
STRATEGY & GROWTH
  • Geometric Growth
  • The Life Cycle of a Company
  • Maximising Business Value
  • OKRs: Objectives and Key Results
+ more sessions
NUMBERS AND METRICS
  • Accounting for Business Owners (I and II)
  • The Different Kinds of Money
  • How to Talk to Your Accountant
  • Collecting Debt from Customers
+ more sessions
PEOPLE AND CULTURE
  • Effective Communication (5 parts)
  • Dealing with Conflict
  • The Love Languages at Work
  • Incentive Systems
  • Praise and Reprimands
+ more sessions

Each monthly call goes deep on one theme, with time for Q&A at the end. Every past session stays available on the platform. Join today and you can work through three years of recorded content, and turn up prepared for the next conversation.

Investment.

€300 / year + VAT. Renewable annually. You pay once a year, you stay in for 12 months, and you get immediate access to the entire library of past sessions.

It is not an expensive price. It is deliberately affordable for owners at the start. I believe the filter for RAMP should be your maturity and commitment, not your credit card.

If after 30 days you decide it is not for you, you leave without complications. The seat is yours if you want to be here; it does not have to be yours if it makes no sense.

WHO HAS BEEN THROUGH IT

Real business owners. Concrete results.

These are some of the owners who have been through RAMP and wanted to share their experience.

Rui Pedro Alves leading a working session

One call a month. The same room, the same peers, and a place where nobody is selling you anything.

“The clarity it gave me in running a pharmacy, in the face of difficulties I had never met before as a business owner, was priceless. I feel far more prepared for the year ahead. So often we are advised and steered by people with no genuine interest in seeing us grow. Rui’s approach, the way he speaks, and the lightness with which he presents these themes, are outstanding.”
Ana BarrosFARMÁCIA ILDA
“After attending one of Rui’s workshops, we made a genuinely hard decision: to let go of the C player on our team, who instead of helping us evolve was holding the company back. I am very grateful for what Rui taught us there, and I expect we will work with him more in future to learn how to grow the business further.”
Violina NichoMARCA DE MERCADO
“Rui is one of the most complete business owners I have ever met. A student of human behaviour and in love with the numbers, he has managed to build businesses that work for him rather than the other way around, through leadership, processes and tools that would make most entrepreneurs envious. He is a genuine owner with a proven track record, and always generous in his contribution to countless causes. A business owner with a capital B.”
Ricardo TeixeiraKIAI
“The session on incentive systems was extremely useful. Excellent recommendations on good practice and the mistakes to avoid.”
Luís DuarteMORE RESULTS
“Rui never fails to surprise with the sheer breadth of business-culture knowledge he condenses into so little time. It is quite a feat.”
Frederico SantarémINVESTIMENTOS LUCRATIVOS
“Fantastic sharing of knowledge from someone who has walked the hard road himself.”
Ricardo CostaMAGNÍFICO DOURO
“Content of enormous quality and real value, delivered with authority, simplicity, and plenty of examples from someone who learned by doing.”
Luís LopesCALLBACK

Enrolment is open.

Your 12 months start when you sign up. There are no cohorts, no “waiting for the next edition”. Sign up today and you are invited to the next call.